I lead with curiosity, design with evidence and deliver expericences with purpose

What I do

I lead UX from research through to dev, run discovery, facilitate ideation, interactive prototyping, testing, and ensure accessibility. I also mentor junior designers and push for user-centered thinking across teams, making sure we're building what people actually need.

What I believe

Real insight comes from real people. I enjoy interviewing users, making observations and moderating testing; watching users in action and understanding the reality of their context. Great design will meet people where they're at and has evident impact.

What I love

Live music, drumming, exploring cities and museums, cinema, 90's Disney, cozy gaming (big Sims and Rockstar Games fan), being completely obsessed by my cat Gwen.